Understanding media consumption patterns nowadays
What are a few of the methods smartphones have changed the way we consume media? - read on to learn more.
In the last few years, with the growth of digital content, the way in which people take in content has changed considerably. For many years, traditional tv was the main source of home home entertainment for most people. Nevertheless, from the development of streaming services, many audiences are turning away from set up television, especially among younger individuals. Rather, international media content analysis reveals that more individuals are buying subscriptions to streaming services, which strongly evidences the switch in audience consumption habits. These services are popular for allowing people to watch the shows and movies they want, whenever they feel like it. Those involved in the media here market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would identify the popularity of streaming services as a popular media consumption habit among audiences today. These changes demonstrate the move towards user-controlled viewing preferences in the sector.
In the current digital age, smart phones have become one of the most popular tools that individuals are using to watch videos and gain access to media. Nowadays, many social media platforms are offering unlimited feeds of short, fast-paced videos, that are growing in appeal among smart device users. In fact, statistics reveal that that internationally, mobile content viewing is on the rise, revealing that short form content is among the fastest growing media trends right now. These platforms permit users to see a collection of selected videos and interact immediately, making these videos a lot more appealing and addictive than standard content. Short form videos are also being used regularly for news and educational functions, not just for home entertainment. Consequently, this pattern is changing the way people are proactively looking for and counting on to get info, in a much faster, much shorter and more accessible format.
With constant shifts and developments in the digital landscape, what are the current trends in media? Well, together with the rise of internet streaming platforms and short form media content, the method by which people are getting their updates is also changing. Individuals are progressively turning towards internet news sources, rather than watching TV, to learn about ongoing worldly affairs. Nevertheless, concurrently, due to a consistent flow of info, individuals are coming to be overwhelmed by big quantities of content. In reaction to this, news agencies are re-engaging audiences by making short form content that is more clear and simpler to follow. These days it is common to see news channels that have mass followings on social media platforms. This pattern can be verified by the CEO of the fund that owns Euronews, for example. Using this method has been very important for supplying individuals with dependable and authenticated news sources, in a form they can easily identify with.